Domain evidence · technical research
Why Domain Availability Is Not a Boolean
A reproducible explanation of registry RDAP evidence, known-registered canaries, false-free failures, unknown states, and registrar verification.
9 min read
Read the guide Research and field notes
Product naming without the green-badge theater.
Reproducible domain evidence, practical naming methodology, and agent workflows that keep uncertainty visible.
Naming method · founder guide
The Evidence-First Product Naming Workflow
A practical product naming workflow: compile the brief, generate a broad field, check evidence, preserve blockers, research finalists, and make a reversible decision.
10 min read
Read the guide Agent workflow · project naming
How to Name a Project from Its README with Codex or Claude
A bounded agent workflow for turning a README into a naming brief, generating project names, checking domains and namespaces, and exporting the decision.
7 min read
Read the guide App naming · practical guide
How to Name an App People Can Find and Say
A practical app-naming checklist for product fit, spoken recall, app-store collisions, domains, developer namespaces, and final selection.
6 min read
Read the guide SaaS naming · founder guide
How to Name a SaaS Product Without Boxing It In
A focused SaaS naming method for category fit, brand width, domain checks, software collisions, and a shortlist that can survive product expansion.
6 min read
Read the guide Name validation · launch checklist
How to Check a Product Name Before Launch
A pre-launch product-name checklist covering same-category products, domains, app and developer namespaces, spoken-name failures, and preliminary trademark research.
7 min read
Read the guide