Research and field notes
Reproducible domain evidence, practical naming methodology, and agent workflows that keep uncertainty visible.
Domain evidence · technical research
A 404 from a domain lookup is not proof a name is free. How registry evidence, known-registered canaries, and calibration keep false positives out.
Naming method · founder guide
A practical naming workflow: compile the brief, generate a broad field, check domain evidence, keep blockers visible, and research up to three finalists.
Agent workflow · project naming
A bounded agent workflow for turning a README into a naming brief, generating project names, checking domains and namespaces, and exporting the decision.
App naming · practical guide
A practical app-naming checklist for product fit, spoken recall, app-store collisions, domains, developer namespaces, and final selection.
SaaS naming · founder guide
A focused SaaS naming method for category fit, brand width, domain checks, software collisions, and a shortlist that can survive product expansion.
Name validation · launch checklist
A pre-launch checklist: same-category collisions, domain evidence, app and developer namespaces, spoken-name failures, and preliminary trademark research.